Our Story
Crafting authentic Italian pizza with passion since 1995
From Naples to Your Neighborhood
'Crust & Ember Pizzeria started with a simple aspiration: to bring true Neapolitan pizza to London. Established by the Smith family in 1985, our pizzeria began as a small, family-run spot with recipes passed down through generations.
Oliver Smith, our founder, learned the craft of pizza-making during her journeys across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. Upon returning to the UK, she was determined to recreate the magic of genuine Italian pizza, using time-honored techniques and the finest ingredients.
What began as a modest 12-seat pizzeria has grown into a cherished local institution, yet our commitment to quality and authenticity has never faltered. We still rely on the same wood-fired oven methods, prepare our dough fresh daily, and source the highest quality ingredients available.
Today, 'Crust & Ember Pizzeria remains family-owned and operated, with the second generation of the Smith family now leading our enthusiastic team. While we’ve embraced some modern innovations, the core of our business remains the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, top-tier ingredients, collaborating with local farmers and Italian importers to preserve authentic flavors.
Traditional Methods
Our pizzas are crafted with time-honored techniques, with dough fermented for 48 hours and baked in genuine wood-fired ovens.
Community Focus
We aim to be more than just a restaurant—we’re an active part of our community, supporting local initiatives and creating a welcoming space for everyone.
Sustainability
We’re dedicated to environmentally responsible practices, from reducing food waste to using eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Oliver Smith
Owner & Head Chef
Second-generation owner who trained in Naples and has been perfecting our recipes for over 15 years.
Sophia Rivera
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Matteo Rossi
Master Pizzaiolo
Born in Naples, Matteo has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Ava Kim
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Luca Nguyen
Sommelier & Beverage Director
Curates our beverage program, specializing in Italian juices and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is perfectly chewy with those beautiful charred spots that only a wood-fired oven can create.
Alex Carter
I love that 'Crust & Ember Pizzeria uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Mina Lee
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... well, it's simply heaven, as the name suggests. Don't miss the Truffle Mushroom pizza!
Jonah Reed
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2020-2024
Top 50 Pizzerias in the UK
National Restaurant Guide, 2022-2024
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2019
Sustainable Business Practice Award
Regional Green Business Association, 2023
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere